Entrepreneurship
Alexandrine & Cass
Co-Founder
Head of Product & Strategy
Head of Sales & Marketing
Head of Business Development
Because everyone’s got a side hustle, mine was a luxury kitchen knife company, Alexandrine & Cass. Alexandrine & Cass was the knife of Detroit (we hit number one on Google). My business partner and I parted ways at the end of 2020, but it was an amazing experience building a company and brand from the ground up. The mission of the company was simple: build the most beautiful and technically sound knife. Using, our adopted home of Detroit as the springboard inspiration, we successfully sold over +$60K of knives from 2018 - 2020. Our final pricing concluded at $259 for the Chef’s knife, $99 for the Pairing knife, $599 for a set of six Steak knives.
Designed in Detroit. Made in Spain.
(we have stopped production, but I have just a few left if you were interested)
We Created Three Knives: Chef’s, Paring, and Steak
We launched a Kickstarter
Top 50 Most Popular Product Design Campaigns in the USA
We Sold at Eastern Market
Every Sunday
Detroit’s Historic Farmer’s Market Founded in 1841
We Were in the Media
A Variety of Mediums
Eater’s 2019 Holiday Gift Guide
Bon Appétit YouTube
Morning Detroit News
We Gave Back
Helping our Community
• 700K People in Detroit Are Food Insecure
• Over 170K are Children
• We donated over 3,000 Meals