Entrepreneurship
Because everyone’s got a side hustle, mine was a luxury kitchen knife company, Alexandrine & Cass. Alexandrine & Cass was the knife of Detroit (we hit number one on Google). My business partner and I parted ways at the end of 2020, but it was an amazing experience building a company and brand from the ground up. The mission of the company was simple: build the most beautiful and technically sound knife. Using, our adopted home of Detroit as the springboard inspiration, we successfully sold over +$60K of knives from 2018 - 2020. Our final pricing concluded at $259 for the Chef’s knife, $99 for the Pairing knife, $599 for a set of six Steak knives.
Designed in Detroit. Made in Spain.
(we have stopped production, but I have just a few left if you were interested)